Instagram vs. Twitter: Which Is Better?

Instagram vs. Twitter: Which Is Better?

How to explore Instagram as a social media marketing platform

To boost your Instagram marketing , first of all, you need to boost your followers on a constant and stable basis. The more people are aware of your brand, the greater your chances are to potentially reach your target audience. Let’s run through the tips and tactics how to explore Instagram as a social media marketing platform to make your brand more popular.

1. Use unique, crisp, and attractive hashtag
Hashtags are not only important for Twitter; they also play a prominent role on Instagram. It’s a big way of how users can find you through their mobile Instagram searches. As compared to Twitter, here you’re not restricted by character count. You can include a few tags in your posts to get connected. While deciding on hashtag for branding, it is advisable to create brand specific hashtags. Try to keep it as unique and crisp as possible. Try multiple variant of hashtags such as brand specific hashtags, general hashtags, and trending hashtags, to get noticed in searches.

Examples of brand specific hashtags are:

#PutACanOnIt-Red Bull

An ideal general hashtag should be prepared with two words over a single word to make it meaningful e.g. rather than #QL, #AskQL is a better hashtag.

2. Consistently interact with your followers
Once you get follower/s, do not shy away to stay engaged. Constantly post impressive content which your followers find relevant to their interest and business. Avoid throwing random posts, i.e. once in a week or ten in a go, as far as possible. At least, twice a day posting is requisite. Once your followers start increasing, you can start posting three to four times a day. Consistency matters most! According to Anthony Carbone, “If you stick to a niche and show authenticity and passion in your posts, you will find a strong following”

The more people you can dynamically involve and persuade to comment on your content (images/videos), the better for you. Since, it will inculcate the interest for others who want to contribute or comment on your content as well.

3. Do not bore your audience with information overload
No doubt consistency is inevitable, but if it lacks harmony and relevancy of content, it results in either spamming or information overload. Keep your frequency correct and consistent. Rather than preaching them, engage with them. It’s better to ask sometimes, they should feel being valued. Dig out meaningful interaction from them.

The ideal proportion of posts based on followers suggested by industry experts are:

4. Make the most use of tools that are free
Instagram also provides free analytics tools for business profiles; wisely make the most use of them to market your products and services. For example, “insights”, an analytical tool, provides you access to engagement data. If your account is initially signed up as a personal account for your business, do get switched to a business profile. That’s how you can cash advantage of the free tools that businesses use to track the shape of their brand on Instagram. ‘Insights’ assists you understand your audience, provides you data on posts with most impressions, engagements, and shares. Ultimately, you will conclude which posts are effective and which ones are not working well with your audience.

5. Repurpose content from other related sources
As stated in earlier paragraphs, effective and successful Instagram marketing needs consistent posts related to your products and services. It is well obvious that every time coming up with creative and engaging posts is not as easy as it seems. That’s where re-purposing content or curating content offers a hand of help. Providing you either tag or mention the original poster, this is a completely ethical marketing practice and does not fall under the black clouds of plagiarism. You need to ensure that the posts which you wither repurpose or curate are relevant to your followers.


Social media marketing via Instagram can facilitate you achieve your targeted business goals with much of the ease. Use Instagram extensively and appropriately, and grow bigger!
There are various other tips and tactics to market your products and services better on Instagram, over and above these top 5 which you should keep handy.

Making the Best Twitter You Can Have

The latest trend for Twitter users is here, right now. People seem to be designing new backgrounds for their own Twitter pages. It may seem utterly superfluous, but it isn’t and it can’t even be said to be redundant. Instead the people in charge are well on to loving the efforts.

As if it weren’t already fabulous, you can make it even more so. This approach offers the widest choice in terms of visual creativity. The image should have a fade out, merging with a full color.

The basics may be boring, but they’re there for a reason, it’s because people like the simple floral patterns. The former effect of funds of the pages is to repeat the pattern of the background, creating a graphic.

The deal is like this, you may be missing out on some important deals if you haven’t already done this. Instead of worrying about the others that may or may not have an impact, just look down and set on your own wealth of image knowledge. You know what you want, and you can do it to the point of taking steps.

It is a simple and usual process that makes the backgrounds alter. You can choose to lock in a live dark in it and it looks decent with the theme as well. Customize it all as you like. But don’t use the catalogue alone.

Other people may not want to engage in any alteration of the designs that already exist as they are now. It is interesting that in the top 25 somehow wormed his way into a Twitter blog, to use their own photo editor to make the needed changes.

Use your own pictures, rather than being locked into an array of what is already there. Those where the materials without the photos can not be in principle), too, there are thematic.

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Ways To Get More Followers On Instagram

People who use Instagram always want more followers. If they are new, they want more followers, and if they have used Instagram for years, they want more followers.

People always want to be popular in real life, and that is the same on their social networks. Instagram is no different and the people who have a lot of followers can make a living off their social networks.

If you are new to Instagram, then it can be a little bit intimidating, but you should take your time and have fun. Don’t be worrying if you only have followers who are your friends in real life. The more you post, the more followers you will get.


If you want to be popular on Instagram and you want to keep your followers, then you have to post often. If you want to take it a bit more seriously, you should stick to a posting schedule, so your followers know when the new image is going to be updated.

If you have some downtime and you don’t post for a while, then your followers might delete you in favor of following someone else. Your friends in real life won’t do this to you, but if you have followers who follow you because they have similar interests, then they might unfollow you. Who Unfollowed Me on Instagram


When you first upload to Instagram, you probably won’t know to use tags. This is something that is true for everyone, when they first started using the website or App. So, don’t think that you are on your own here.

Even the most popular Instagrammer has a first image and if you go through their history to find it, they probably won’t have any tags on it.

However, you should learn quickly that you should be tagging your pictures if you want to make more friends. If you don’t tag, then the image will only be visible to users who are already on your friends list.

This is because there is nothing attached to the image, to make it searchable. For example, if you tag your image with the word ‘football,’ then when other users search for ‘football,’ the image will appear in the search results.

That is how you get more followers. When someone finds your images and they are interested in whatever the tag is they will add you to their friends list because they are interested in seeing more.

Social Networks

It is possible to find more followers by using your other social media platforms. If you link social networks like Twitter and Facebook to your Instagram, then the image will be shared there when you post to Instagram.

You will get more followers this way because your tags will also work on those social networks. So, you will get followers with similar interests. You might even engage followers who don’t have Instagram. You post might be the post that gets them to join Instagram.


You can also get more followers by looking at the hashtag trends and posting an image that suits that trend. For example, if you know that a lot of people post POTD (picture of the day) tags, then you can post an image on that similar trend.

It could be anything that you want and a lot of people will see it. Once you have posted with this tag a few times, you will notice that people who like pictures of the day will start to add you as their friend. Your exposure will have doubled.

Instagram Tags is a website where they list the most popular Instagram tags. They update their tags daily and people can use them for free. They also have a drop down menu where people can search the most popular Instagram tags by keyword. So, if they have a picture of sneakers, they can search for the word ‘sneaker’ and get the most popular tags associated with that topic. When people use the popular tags, they are more likely to get followers and likes on their image, that they have posted to Instagram. They also have a social media how to guide, which tells, people how to promote their brand on other social media websites.

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